adidas - Podium
After 15 years in existence adidas decided to rebuild its consumer center completely in order to align it with its new strategy and to update the visual look and feel of the brand on its campus’ most representative building.
Melville was assigned as the art agency for this project. The task: To design and to connect a comprehensive wayfinding signage with elements from the brand identity and unseen-before installations and contemporary art. In short: to provide the cement that would hold all single elements in this complex building together and create an adidas-feel – for customers and employees alike. Impossible is nothing!
Melville was assigned as the art agency for this project. The task: To design and to connect a comprehensive wayfinding signage with elements from the brand identity and unseen-before installations and contemporary art. In short: to provide the cement that would hold all single elements in this complex building together and create an adidas-feel – for customers and employees alike. Impossible is nothing!
Brand In Space
Media & Light Installations
Art Curation & Installations
Wayfinding
CREDITS
Concept, Design, Project Management
Melville Brand Design
Melville Brand Design
Technical management
Turner & Townsend, Munich
Turner & Townsend, Munich
Artists
Anna Rupprecht
Fillin Guas
Gabe
Anna Rupprecht
Fillin Guas
Gabe
Light Installation
Matthias Singer, 507 nanometer
Matthias Singer, 507 nanometer
Digital Wood Installation
Simon Vorhammer
Simon Vorhammer
Carpentry
Josef Obermaier GmbH
Josef Obermaier GmbH
Signage
Leucht-Kraft GmbH
Leucht-Kraft GmbH
Art application
Graphism
Graphism
Sneaker Panel construction
Dreher Messebau GmbH
Dreher Messebau GmbH
